Celebrity endorsements: Should Oprah's opinion matter?
Gillian McNeil, '10 | Staff Reporter

Oprah Winfrey wavers to the crowd at a recent rally for Barrack Obama. Winfrey's endorsement of Obama is among the most publicized  of this election.                          

Photo Courtesy of Google

Various celebrities are giving their support by letting it be known whom they want to be the next president. For many people, a certain celebrity’s opinions and values are more familiar than the opinions and values of the presidential candidates. A celebrity endorsement of a candidate is definitely going to get attention and possibly influence the American voters. Celebrities have expressed public support, donated money to campaigns and have even held events supporting their preferred candidates.

 Barbara Streisand, an Oscar-winning actress and singer, is standing behind Hillary Clinton in her race for the presidency. Streisand has contributed to Clinton’s campaign by raising money and providing attention with her celebrity status. According to USATODAY.com Streisand said, “Madame President of the United States, it’s an incredible thought,” she continues to say, “We truly are in a momentous time, where a woman’s potential has no limitation.”

Streisand makes a commanding statement about Hillary, but it is about her being a woman, and not about how she plans to change the country. Who Barbara Streisand thinks should get your vote means little to a lot of people, but her fans and followers who admire her are likely to be swayed. As she shares her wealth and speaks intently for Hillary, she influences supporters and donors of the campaign.

Celebrities have distinct political qualities that make them successful or unsuccessful endorsers. USATODAY.com said, “Streisand is a sort of controversial and combative figure, she is certainly raising money for her admirers, but the singer/actress might turn out to be a mixed blessing for the Clinton campaign.” It is uncertain how many votes Hillary will get in response to Streisand’s endorsement, but she has brought attention to Clinton’s campaign.

  Oprah Winfrey’s endorsement of Barack Obama makes this her first emergence ever on behalf of a candidate. She made a star appearance in support of the Obama campaign by hosting an event where seating originally at 18,000 had to be changed to 30,000. This is an example of how even event planners underestimated just how many people would be in support of Winfrey’s support for Obama.

Oprah has viewers who watch every day and her fans are dedicated to her show and her values. She supports those who share her own values. Many people read the books she thinks they should read, so of course they will show support for her candidate.

USATODAY.com: “Winfrey has campaigned on behalf of Obama raising awareness and spreading the word for her candidate of choice through the three early voting states: South Carolina, Iowa and New Hampshire.”

Winfrey’s endorsement of Obama seems to come out of general concern for the people of America. The people of this country watch and listen to her, respecting and trusting her opinions. This respect and trust for Winfrey will reflect on the amount of votes for Barack Obama. Celebrities get America’s attention and celebrities get attention for their candidates.